One of the industry’s leading female designers, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sexy femininity were immediately apparent in her first collection.

Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.

In 2008, a new lingerie collection of aspirational styles that reflect a modern woman’s needs was launched. During the summer of 2016, she unveiled her first full swim collection of naturally feminine, naturally confident and modern designs without compromising on functionality and fit.

I think personal style starts from within because it´s a philosophy and an attitude. If you´re honest and true to yourself, you will have the best sense of personal style.

Stella McCartney

A Californian sunset

A dusky Californian sunset on the beach and starring Abrielle Stedman and Marquette Fullow, Stella McCartney's Spring Summer 2020 lingerie campaign is a celebration of life.

With pretty, sculptural, contouring shapewear and luxurious pyjamas, the new collection is a sophisticated mix of strong and soft, playful and sporty and vintage and modern. Inspired by vintage shapewear, Yasmen Grooving contours the body with flocked polka dots who’s three-dimensional look adds a touch of sophistication and modernity. As with Margot Racing, a selection of lustrous black and white pyjamas, they can be worn as day or nightwear.


Stella McCartney now operates 51 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair and Brompton Cross, LA’s West Hollywood, Paris’ Palais Royal, Milan, Tokyo, Shanghai and Beijing. Her collections are now distributed in 77 countries through 863 doors including speciality shops, and department stores, as well as shipping to 100 countries online.

Now Agency represents Stella McCartney Lingerie and loungewear in Scandinavia.
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