Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C.The daughter of Marni’s founders, Carolina for 10 years developed special projects for her family’s business, prior to launch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.Headquartered in a space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 60’, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women.  

The brand follows a clear aesthetic of reinvented classic styles in surprising colours and shapes, unisex and unisize, suited for all seasons and all occasions, austere yet playful, designed to be used and loved for a long time.

extreme cashmere articulates one ever-evolving and seasonless collection that continuously gets refined, redefined and altered. Four times a year an edition of fifteen styles that offer new knits, colours and designs are presented and added to the collection. The brand’s uncompromising focus on establishing styles with a long-lasting nature is also reflected in the sole use of cashmere stretch of the best quality available against a fair price. extreme cashmere garments can be recognised by its embroidered flag detail on cuff or hem. This flag signifies the available colours of that specific style.


With meticulous attention to detail 
extreme cashmere aims to bride the use of luxury cashmere with notions such as durability in both material and style, inclusivity, resourcefulness, and sustainability. Over twenty-five years of in-house experience in designing and manufacturing cashmere helps the brand to achieve this goal.