HEREU takes its name from the Catalan word for “heir”. True to this moniker, the brand has worked since 2014 to produce contemporary accessories that redefine a rich heritage. HEREU’s shoes, bags and small leather goods are crafted in Spain by a network of family-run manufacturers.

A rich palette of references – including local folk costumes, modernist artworks and organic forms found in nature – ensures that aesthetic innovation is always central to the HEREU design process. Also underpinning the brand’s ethos is a distinctly Mediterranean sensibility, characterised by a laid back attitude and an understated approach to dressing.

At Now Agency we proudly represent the Hereu in all of Scandinavia.