“Our classics are so trendy they don’t look boring, and our trends are so classic they’re wearable.” – Andrea Karg.

In just twenty years Allude has established a global presence. The luxury brand has been especially successful in France and Paris, even there, as a German designer, creative director Andrea Karg is feted by many editors. The glossy magazines love “la belle Andrea”, dedicating features and portraits to her and presenting her luxury collection in their high profile international fashion photo series for maximum global impact.

Luxury basics typical of cashmere are equally a part of the brand spectrum as characteristically unique cashmere couture pieces a la Allude. Whether ultralight in texture or as multi-ply thicker weights. Andrea Karg even creates those items you would only expect to see in fabric in knitted form. Knits are celebrated – from the ultra-progressive dungarees in chunky, one-centimetre structures, to transparent tank tops in wafer-thin quality.

Now Agency represent Allude for men, women, kids and home in Scandinavia.