Established in 2002, Proenza Schouler stands as a seminal force in the landscape of American fashion, holding five CFDA Awards, including the inaugural CFDA Vogue Fashion Fund.
New York-rooted and art-literate, with an emphasis on precision, materiality, and construction, the brand enters its defining era under the creative direction of Rachel Scott. Her vision intertwines a rigorous commitment to high-end craft with the nuanced needs of the modern, global woman.
In 2017 Proenza Schouler launched the sister line, Proenza Schouler White Label (PSWL), as a more casual counterpart to their main line, with a lower price point. About PSWL, the designer states: “It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. We are excited to finally have an entire range of easy, more casual things to offer. With PSWL, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
Now Agency represent Proenza Schouler in Scandinavia.
