Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.
In 2017 Proenza Schouler launched the sister line, Proenza Schouler White Label (PSWL), as a more casual counterpart to their main line, with a lower price point. About PSWL, the designer states: “It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. We are excited to finally have an entire range of easy, more casual things to offer. With PSWL, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”
Now Agency represent Proenza Schouler in Scandinavia.
